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Our Story

Over the last 70+ years, Bauer Built, Inc. has grown from a small oil delivery company to a Midwestern powerhouse of commercial truck tires and service. This success can be attributed to the vision of the company founder, G.F. “Sam” Bauer and the family members who later led the business to even greater success as a commercial tire provider and retread manufacturer.


G.F. Sam Bauer founds Bauer Oil as an oil jobbership in Durand, Wis.


The company begins manufacturing retread tires which becomes a main focus of growth.


Sales exceed $10M from tire centers in Eau Claire and Durand and from retread, wholesale and other divisions.


Bauer Built celebrates more than 70 years in business at its 33 locations, 7 Michelin Retread Technology Retread and 4 Wheel Refinishing plants.

In the Beginning

In 1944, Bauer Built, Inc. sold petroleum products to farm accounts and residential customers near Durand, Wis. Its ownership of a gas and service station naturally led to tire sales, including retail, wholesale and commercial tire sales and service.

Expanding the Tire Division

Ten years later, the company began manufacturing retreaded tires. By 1963, Bauer Built had grown to over $2M in sales.

By 1975, Bauer Built had sales in excess of $10M and operated tire centers in Eau Claire and Durand, Wis. In addition to the bulk oil business, it also operated a retread manufacturing facility, a wholesale distribution center, a NAPA Parts Store and a Holiday Station Store in Durand.

A Family Legacy of Leadership

After 32 years leading the growth of the business, Sam sold the majority of his interest in Bauer Built to his sons and sons-in-law in 1976. They took on the management of the company’s tire, petroleum and administration divisions. Sam ultimately retired from full-time duty in 1980 and passed away sixteen years later after 50 years of service and dedication.

Today, under second- and third-generation leadership, the company has continued to expand through the acquisition of tire centers and retread manufacturing facilities across the Midwest. By providing high quality products and services, customers have come to rely on Bauer Built for their tire and service needs.